Job completed for Modern VoIP System for a Consumer Lending Company in Canoga Park, CA

Completion date: May 29, 2025

Location: Canoga Park, CA

Why did the customer contact us?

A consumer lending company in Canoga Park, CA, with 18 employees, including a sales team and loan processing staff.  The company relied on an outdated landline system that could not keep pace with their high-volume sales calls and client inquiries. They needed a more efficient, scalable, and cost-effective communication system with advanced call management features and mobile integration to improve client response times.

Solutions provided:

We deployed a cloud-based VoIP system, specifically tailored for the fast-paced lending industry.

  • Call center features: Implemented advanced features like call queues, automated call distribution, and call routing to ensure that customer calls were directed to the next available agent.
  • CRM Integration: The system was integrated with the company’s CRM, allowing sales agents to automatically log call details and access client information on incoming calls.
  • Mobile apps: Provided mobile softphone clients for the sales team, enabling them to make and receive calls from their business numbers while working remotely or out in the field.
  • Performance Analytics: Installed dashboards to monitor key performance indicators (KPIs) like call volume, average handling time, and missed calls to optimize sales and service delivery.

The consumer lending company improved its client service and operational efficiency. The modern VoIP system allowed them to manage a higher volume of calls more effectively, and the mobile integration provided the flexibility needed for a responsive sales team. The data analytics helped them refine their sales strategy and improve overall performance.

Team members on this project:

Omar Abdelfattah, Maria Izanhour

Photos & Videos:

The Urban Core Of Downtown Canoga Park
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The Urban Core Of Downtown Canoga Park
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